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Skills of Writing Product Descriptions

For a powerful website that is fully optimized for sales and conversions, the skillful writing of product descriptions must be a priority, along with a user-friendly, modern web design; a seamless e-commerce solution; and traffic driving SEO.

However, a good writer must have much more than simple writing, spelling and grammar competency to be effective.

The well-rounded web writer is capable of compiling results-oriented online research and is familiar with brand positioning, social media, content sharing and search engine guidelines, so he or she can effectively:

  • Provide Insightful Keyword Research – by finding targeted keywords that attract buyers
  • Effectively Draw In Buyers – by producing keyword-rich and convincing headlines
  • Clearly Communicate With Web Site Visitors – with relevant, engaging content
  • Help Buyers Quickly Find What They Want – with structured content and sub-pages suitable for quick scanning
  • Seamlessly Integrate Graphics – using attractive and influential images
  • Optimize Content For Intuitive Navigation – to improve overall user experience

A good writer must be able to step back and see the bigger picture, pinpoint the business’s key selling points, and create a connection between the company and the product, all while attracting and captivating potential buyers, with clear, emotion-triggering descriptions that fuel buying and complement the web design.

It is also a bonus if the content writer is able to identify the competition, examine and evaluate their methods, and share his or her findings with the business owner in a meaningful way, in order to help the business position itself competitively in terms of SEO, branding, and social media strategy.

A strong content writer is much more than a secondary consideration to your web design, and is not, as some people think, a simple wordsmith. A highly-skilled, experienced, and business oriented writer can be a huge asset to your business, providing the insight, skill, and marketing direction that will help enhance the experience of your website’s visitors, create more sales for your business, and boost the effectiveness of your web design.

If you found this blog post useful and you have something to say or questions to ask please leave a comment.


This post gives clear idea in favor of the new users of writing for the web and blogging, that's truly how to do blogging and site-building.

When someone writes an piece of writing he/she maintains the thought of a user in his/her brain that's how a user can understand it. So that's why this piece of writing is amazing. Thanks!

I enjoyed reading your post and to help others with writing product descriptions I will be linking to it on my site and will always return for more posts on writing skills.

Blaster master you and me

Really great advice! Thanks for sharing incredible stuff and valuable information.

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